Ayu Maya Carera Kornfeld

This project investigates the visual and communication strategies artists use on Instagram. It is grounded in research and content analysis of five artists from different regions of the world. Through examining recurring visual tropes and narrative patterns, it explores how Instagram’s attention economy and algorithmic systems shape the ways artists present their work on social media. The artwork references the artists by extracting commonly used design elements and transforms these digital conventions into analog, transparent materials that act as “physical filters” which mimic content-creation processes. The work is consists of suspended transparent frames that reflect how parts of life becomes framed for visibility. Through transforming digital patterns into tangible templates, the piece offers a critical reflection on the tension between creating art and creating digital content, highlighting how artists navigate platform mediation through a cross-disciplinary lens of art practice and political economy.